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Although I love Scandinavian brands I also want to champion some independent British brands that are thinking about sustainability too. One of these is Tootsamcginty whose garments are ethically made as their suppliers are registered to SEDEX (Suppliers Ethical Data Exchange) This means complete transparency in the supply chain and manufacturing techniques. Their clothes are…
Another Swedish brand that I adore is Mini Rodini. It is a creative brand with a sense of playfulness and quirkiness. Their animal graphic print sweatshirts are eye-catching and funky and their photoshoots have a cool edginess to them. They are one of Scandinavia’s fastest growing childrenswear brands and sell in some of the most…
Småfolk is old Scandinavian for ‘little people’ and is the name of another inspiring ‘scandi’ brand. This Dutch label is well loved for its funky retro all over prints, especially it’s famous apple design. Their designs are much emulated and admired but no one does a repeat print quite like them. They have a nostalgia and innocence to them as…
After living in Sweden I have a great love of Scandinavian design and especially some of their children’s fashion brands. They are so fun and colourful ,maybe to brighten up their dark winter days? Polarn o Pyret is a bright and happy Swedish brand that are well known for their stripes. Their winter coats are…
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