Month: December 2019

Do Consumers Shop More Sustainably When They Know More about it?
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Do Consumers Shop More Sustainably When They Know More about it?

Hello everyone, I’m a guest blogger today whilst Ismay enjoys a well-deserved Christmas break!  My name is Philippa Crommentuijn-Marsh and I’m a researcher in the field of sustainable fashion. What interests me particularly are consumers and what they think about sustainability and whether their knowledge positively affects their clothing behaviour (or not!). I did some…