Month: December 2019

Do Consumers Shop More Sustainably When They Know More about it?
Fashion Psychology | Sustainable Fashion

Do Consumers Shop More Sustainably When They Know More about it?

Hello everyone, I’m a guest blogger today whilst Ismay enjoys a well-deserved Christmas break!  My name is Philippa Crommentuijn-Marsh and I’m a researcher in the field of sustainable fashion. What interests me particularly are consumers and what they think about sustainability and whether their knowledge positively affects their clothing behaviour (or not!). I did some…

ENDING IN 24 HOURS!
Brand building

ENDING IN 24 HOURS!

Hello readers, We are so close the end of the crowdfund campaign now AND WE HAVE JUST HIT OUR TARGET!! So to celebrate we are increasing our discount to up to 30% off!!! This is your LAST CHANCE to support us and get some amazing Boy Wonder product that are fun, unique and ethical. You can…

10 Reasons to Support the Boy Wonder Launch
Boy's Fashion | Brand building | Ethical Fashion | Sustainable Fashion

10 Reasons to Support the Boy Wonder Launch

If you are backing us on Kickstarter or thinking about doing so you will be helping us to go into production and grow our little business. With just 48 HOURS LEFT OF THE CAMPAIGN I thought some reasons why supporting us is such a good idea might help you decide to pledge; 1. Ethically Made…