Behind the Brand

Behind the Brand

CROWDFUND LAUNCH!

Save the date! So it’s finally here after years of work! I really hope everyone likes it as I have put so much into it. I am pretty pleased with it and am eager to get designing again now. There have been so many problems along the way and sometimes it felt impossible to achieve…

Behind the Brand | Ethical Fashion | Sustainable Fashion

A Manifesto for Change

As part of the online Fashion and Sustainability course, created by the Centre for Sustainable Fashion and Kering, that I have just completed, we had to develop our own fashion manifesto and action statement. These are a great way to demonstrate our values, vision and commitments as a sustainable business so thought it would be good to…

Behind the Brand

Branding the Boy

I have been working on branding ideas for the Boy Wonder brand for well over a year now so I can get a trademark registered. A trademark according to the Oxford dictionary definition is; a symbol, word or words legally registered or established by use as representing a company or product. So this made me…

Behind the Brand

Start-up Struggles

The last few months have been very difficult for me to keep going with the business. Keeping your spirits up and having the drive to soldier on is really hard, as most small business and start-ups will know. This is compounded for me by the fact I am doing it all entirely on my own. …

Behind the Brand

Design Decisions

As I am finalising my designs and collection range ideas I am starting to make decisions on not only how the collection should look and what garments it needs, but also how it will work for the customer (mums) and the consumer (boys). ​The look of the collection has evolved (very!) slowly from my design…

Behind the Brand

Blogging woes

Yikes, I am at an impass! Writer’s block has set in and although I maintain a long list of blog topics to write about and bookmark many interesting sites and articles to stimulate that creative spark I am stuck in the blogging doldrums. ​Some weeks I already have an idea that is bursting to get out,…