Fashion Psychology

The Demise of the British High Street?
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The Demise of the British High Street?

ByIsmay Mummery

Much has been written about the decline of the British high street this year with the impact of covid lockdowns and restrictions. Just this last year we have seen the closure of Cath Kidston, Laura Ashley, Oasis, Warehouse, Evans, Mothercare and Topshop among many others. Many gaping holes are left in our shopping streets, but…

Do Consumers Shop More Sustainably When They Know More about it?
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Do Consumers Shop More Sustainably When They Know More about it?

ByIsmay Mummery

Hello everyone, I’m a guest blogger today whilst Ismay enjoys a well-deserved Christmas break!  My name is Philippa Crommentuijn-Marsh and I’m a researcher in the field of sustainable fashion. What interests me particularly are consumers and what they think about sustainability and whether their knowledge positively affects their clothing behaviour (or not!). I did some…

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The Psychology of Consumerism

ByIsmay Mummery

We have all felt the lure of that shiny new thing and most of us will have enjoyed a shopping spree in our time. In our western culture of mass consumption, we are constantly surrounded by advertising, in mass and social media; TV, films, billboards and magazines portraying aspirational lifestyles. All these seductively persuade us…

The Fashion Image

ByIsmay Mummery

It is London Fashion Week this week so I find my eye drawn to lavish images of beautiful skinny white women appearing online and in the press. Now we all know this is not representative of us mere mortals and is nowhere near showing the wonderful ethnic diversity of Britain either. There have been some inroads…