Fashion Psychology
Do Consumers Shop More Sustainably When They Know More about it?
Hello everyone, I’m a guest blogger today whilst Ismay enjoys a well-deserved Christmas break! My name is Philippa Crommentuijn-Marsh and I’m a researcher in the field of sustainable fashion. What interests me particularly are consumers and what they think about sustainability and whether their knowledge positively affects their clothing behaviour (or not!). I did some…
The Psychology of Consumerism
We have all felt the lure of that shiny new thing and most of us will have enjoyed a shopping spree in our time. In our western culture of mass consumption, we are constantly surrounded by advertising, in mass and social media; TV, films, billboards and magazines portraying aspirational lifestyles. All these seductively persuade us…
The Psychology of Clothes
What do your clothes say about you?We all know that what we wear says a lot about us, but most of do not realise just how much it actually reveals. Our attire can convey meaning in very obvious ways such as how wealthy we are to what religion we follow, but there are many other…
The Fashion Image
It is London Fashion Week this week so I find my eye drawn to lavish images of beautiful skinny white women appearing online and in the press. Now we all know this is not representative of us mere mortals and is nowhere near showing the wonderful ethnic diversity of Britain either. There have been some inroads…
Vive la Difference!
Since he started school the Boy Wonder now refers to particular activities or things as being gender specific. ‘That’s for Girls’ is often stated in a derisory manner, much to my dismay! Having lived in Sweden and been influenced by their non-gender based schooling and upbringing, I have been careful to try and foster this attitude in…
