Fashion Psychology

Do Consumers Shop More Sustainably When They Know More about it?
Fashion Psychology | Sustainable Fashion

Do Consumers Shop More Sustainably When They Know More about it?

Hello everyone, I’m a guest blogger today whilst Ismay enjoys a well-deserved Christmas break!  My name is Philippa Crommentuijn-Marsh and I’m a researcher in the field of sustainable fashion. What interests me particularly are consumers and what they think about sustainability and whether their knowledge positively affects their clothing behaviour (or not!). I did some…

Fashion Psychology

The Fashion Image

It is London Fashion Week this week so I find my eye drawn to lavish images of beautiful skinny white women appearing online and in the press. Now we all know this is not representative of us mere mortals and is nowhere near showing the wonderful ethnic diversity of Britain either. There have been some inroads…