As I am finalising my designs and collection range ideas I am starting to make decisions on not only how the collection should look and what garments it needs, but also how it will work for the customer (mums) and the consumer (boys).
The look of the collection has evolved (very!) slowly from my design research and mood ideas through to the fabrics I have sourced. I deliberately want the colours to be quite bright to get away from the bland high street colours for boys of navy, brown and grey. The inspiration for the print work in this collection is my childhood. The prints encompass some of the fun, innocence and the nostalgia of childhood with a dash of British eccentricity.
That stage then lead into what types of garments would comprise the collection. The British element comes through again here with classic favourites such as the duffle coat and blazer but added in with that will also be some Scandinavian style knitwear, functional jeans and denim dungarees and quirky printed shirts and jerseywear. At the moment I have ten different shapes in mind with maybe some of those available in different prints and colours. However this is still work in progress and maybe I am setting myself an impossible task I don’t know! It may be that I have to cut down the range to keep within budget and what I can realistically manage to achieve.
I want to create a kind of capsule style wardrobe with different garments working alongside each other. Mixing together some casual styles which are practical and comfortable with more formal ones will cover all the bases needed. My experience of being a mum and shopping for the Boy Wonder is that I have to go to different shops to find different types of garments that I like. So the idea of a one stop shop for everything you need appeals to me and hopefully will to others too. I know busy mums have so little time these days that anything that makes their life easier is a real winner. Quality, longevity and durability are designed into the garments which will mean less time spent shopping for new clothes too. I love the idea of being able to suggest outfit and styling ideas to get the very most out of the different garments and that works best with a capsule style collection.
The other main design decision is that it will be a trans-seasonal collection to fulfil my slow fashion ethos. This means that rather than doing the traditional spring/summer and autumn/winter collections I will only design one collection that will cover the whole year. In our mild UK climate this will work as most of our clothes can be worn throughout the year with less or more layers. Those items become more useful in our wardrobes, thereby shrinking our fashion footprint and reducing textile waste.
I am nearly at a stage now where I will be approaching manufacturers with my designs. This will be a massive step for me as at that point it will no longer be a concept but will start to become very real (eek!) Keep reading to find out what happens next!
#CapsuleCollection #Transseasonal #DesignDecisions