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After living in Sweden I have a great love of Scandinavian design and especially some of their children’s fashion brands. They are so fun and colourful ,maybe to brighten up their dark winter days? Polarn o Pyret is a bright and happy Swedish brand that are well known for their stripes. Their winter coats are perfect for the cold Swedish climate. They use organic cotton in their ECO collection which have a lower environmental impact. They also use recycled polyester from bottles or textile waste in their fleece jackets and recycled polyamide from fishing nets in their shell jackets and trousers. They have a strong sustainability ethos and are considered one of the greenest brands in the clothing industry. The ‘boy wonder’ is seen here sporting their wellies, coat and hat and as they are such good quality they can be handed down many times. They have some great all over printed long sleeved tops too and most of the range is unisex which again makes it easier for handing down so prolonging the product life. ​#ScandiChic #PolarnOPyret #BoysFashion  

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