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This little boy went to Market
So now I am starting to have to make some big decisions regarding the business and the brand. The main one at the moment is what route to take to market. Should I sell the Boy Wonder product direct to customers through my own e-commerce site or should I sell wholesale to boutiques or department stores?…


Scandi-cool
After living in Sweden I have a great love of Scandinavian design and especially some of their children’s fashion brands. They are so fun and colourful ,maybe to brighten up their dark winter days? Polarn o Pyret is a bright and happy Swedish brand that are well known for their stripes. Their winter coats are…
5 Most Ethical High Street Fashion Brands
Since I have started blogging and setting up the brand various people have asked me where is best place to shop for clothes? They are not asking about expensive ethical and eco brands but the shops that we can all find on the British high street. I always add to these conversations that it’s better…


Why Should I buy Organic Cotton?
We use organic cotton in our collection which is more expensive. So what is organic cotton and why should you buy it? No Toxic Chemicals! Conventional cotton is grown and treated with many cancer causing chemicals including frightening ones like cyanide[i], formaldehyde and sulfuric acid[ii]. Organic crops do not pollute natural water courses, thereby helping to…


Sustainable sourcing
Now I am starting to source fabrics for the launch collection I am beginning to realise just how difficult this is. I want to use not only sustainable fabrics such as organic cotton or bamboo but also want the fabrics and components such as zips and buttons to be made in Britain. I can hopefully be more certain of the suppliers ethics…


10 Reasons to Support the Boy Wonder Launch
If you are backing us on Kickstarter or thinking about doing so you will be helping us to go into production and grow our little business. With just 48 HOURS LEFT OF THE CAMPAIGN I thought some reasons why supporting us is such a good idea might help you decide to pledge; 1. Ethically Made…