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Behind the Brand | Boy's Fashion

There seem to be more and more ethical kids fashion brands appearing all the time. Even high street stores are getting in on the act with organic or sustainable cotton ranges. While this it is good to see, how do you know if they are as good as they say? If you are unsure you can always do a little research on their website to see how they back up their claims. If they have recognisable certifications such as GOTS (Global Organic Textile Standard), Oekotex  or Fairtrade then there will have been rigorous checks & testing done on environmental and social aspects.

Mini Rodini
If you have been reading my blog for a while you will know that I love Scandi kids brands, and Mini Rodini is my most favourite. Founded by illustrator Cassandra Rodini, their print designs are fun and often quirky. The garments although expensive are long lasting as the Boy Wonder can attest to. They have a living wage project and are a member of the Fair Wear Foundation. Most of their collections are made from GOTS Organic cloth and tested by Oekotex. They also use recycled polyester, ocean waste and upcycled cloth in some of their products too. Mini Rodini’s range is quite extensive and includes backpacks, denim and even bedding.  Their age range is birth to 10 years.

Småfolk
This is another great scandi brand with amazing prints that have a retro feel.  They use GOTS Organic jersey fabrics that are all bright and comfy. Their oeko-tex certification means there are no nasty chemicals in the clothes while also ensuring good working conditions for the people who produce them. As well as the usual jersey items they also do wellies, raincoats and swimwear. Their range starts at birth up to 12 years.

Boys & Girls
This British brand is unisex and also uses GOTS organic cotton. This means that aside from not being grown with nasty chemicals, the workers will have been paid a fair price for it too and have better working conditions. Their printing and dying is organic and water based too again avoiding chemicals. Their range of garments are in jersey fabrics and start at 6 months up to 6 years.

Tootsa
Tootsa is a British award winning unisex brand who make clothes for baby up to age 10. All their cotton knitwear is 100% GOTS certified. They work with SEDEX (Suppliers Ethical Data Exchange) factories. The garments are designed to last longer with longer legs and sleeves that can be rolled up or down. They also provide a repair service by sending out buttons, trims & patches and even zips if their worn garments need it. You can also recycle your old Tootsa clothes with them by sending them back in exchange for a discount and the proceeds go to a hospice charity. Their packaging is also made from 100% recycled materials.

Frugi
Frugi use GOTS Organic cotton and are audited by Soil Association providing ethical and environmental credentials. Their designs are colourful, comfy and fun and loved by parents and kids alike. The designs are often reversible making them versatile and are designed to last. Their outerwear including pramsuits are all made from recycled bottles and their packaging is biodegradable. As well as the kids clothing (babies to age 10) they also have a maternity and homeware ranges. They are very charitable too, donating 1% of their turnover to charities, including; the Cornwall Wildlife trust and community and children’s charities.

And not to forget…
Toby Tiger
Little Green Radicals

Who are your favourite ethical kids brands?  Let us know, we would love to hear from you x

Top 5 Ethical Kids Fashion Brands

​#ethicalkidsbrands #ethicalkidsfashion #ethicalkidsclothes

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Further reading
https://moralfibres.co.uk/7-places-to-buy-ethical-kids-clothes-in-2019/https://www.independent.co.uk/extras/indybest/kids/clothing-footwear/best-sustainable-organic-clothing-brands-kids-uk-reviews-eco-friendly-ethical-a7934641.htmlhttps://goodonyou.eco/ethical-childrens-clothing-brands/https://www.theguardian.com/fashion/2013/apr/29/top-10-ethical-shop-childrens-clotheshttps://ecowarriorprincess.net/2018/09/6-ethical-eco-friendly-baby-kids-organic-cotton-clothing-brands/https://www.telegraph.co.uk/women/mother-tongue/11365801/Best-ethical-childrens-clothing.html

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