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In August 2019 we were named as a ‘childrenswear brand to watch’ by the fashion industry journal Drapers. They also featured us when we did our first crowdfund campaign earlier in the year seen here.
You can read the article here. Our milk and biscuits t-shirt was the product that was featured is available here.
The summer holidays are nearly here so check out my pick of the sunniest stuff to dress your little wonders in. With bright prints of ice lollies, shades and seaside donkeys they’ll be happy even if the sun isn’t shining. Hover over the images to see where they are from and click through to their…
So now I am starting to have to make some big decisions regarding the business and the brand. The main one at the moment is what route to take to market. Should I sell the Boy Wonder product direct to customers through my own e-commerce site or should I sell wholesale to boutiques or department stores?…
As I am finalising my designs and collection range ideas I am starting to make decisions on not only how the collection should look and what garments it needs, but also how it will work for the customer (mums) and the consumer (boys). The look of the collection has evolved (very!) slowly from my design…
As part of the online Fashion and Sustainability course, created by the Centre for Sustainable Fashion and Kering, that I have just completed, we had to develop our own fashion manifesto and action statement. These are a great way to demonstrate our values, vision and commitments as a sustainable business so thought it would be good to…
Hello readers! After analysing the poor success of the crowdfund campaign I realise I need to do some research on who my audience is and whether they are actually potential customers or not. So it would be a massive help to me if you could answer the short 2 minute survey which pops up on this…
Merry Christmas and a Happy New Year to all our followers and supporters. Ismayx Facebook0Tweet0Pin0
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