Well, what a very strange few months it has been.
My son and I have been isolated for 4 months now, which has had it’s ups and downs! I spent a lot of time wondering if the business would survive and trying to think of ways I might pivot it if I needed too. Back in march our new printers had had all their orders cancelled by other customers and had to close during lockdown. Without this specialist part of my supply chain the Boy Wonder brand would not survive. Thankfully they are getting up and running again, so we can continue with production. However, in the longer term, when the government furlough scheme ends and the recession deepens I don’t know how long they (and therefore we) will be able to continue. Sadly, I have not been eligible for any business grants or funding during this crisis.
I am also having to consider realistically how much work I can do now due to home schooling my son. As a widowed parent it was always a struggle to juggle work and home life, but now it’s near impossible. This crisis has also made me reflect on what is important too. I realise I am no longer willing to work such long hours and miss out on quality time with him anymore. So the sensible option seems to be to focus on getting the production run done and the pre-orders out to my Kickstarter backers. Then, giving myself more time than previously planned, get the retail website made up in order to sell the rest of the stock from the production run. I will need to reduce my marketing output though which was what I spent most of my time working on. This means the newsletter will now become bi-monthly and blog posts monthly or so.
Thank you for sticking with us through this difficult time. I realise many of you, like myself, will be re-evaluating non-essential purchases such as fashion now due to financial reasons or simply as they don’t seem so important anymore. However, I would hope that if you do need to buy kids clothes you will still consider Boy Wonder, for our ethical and sustainable standards, but also our fun designs.
I hope you have all managed to stay safe and well.